Designing for Content Management Systems

Summary

Our job was to age-up the aesthetic and shift emphasis from network branding to show branding. I led the team in creating a low maintenance design template that had enough flexibility to give each show page it's own personality. I used Al Fresco to build new show pages and update existing ones.

Role

Creative Direction, UX Design

Team

Margaret Mak, Visual Designer
Jen Whitaker, Visual Designer
Sarah Shoemaker, Visual Designer
Giorg Yela, Visual Designer
Albert Garcia, Information Architect

Summary

ABC Family, now called Freeform, wanted to age-up the look of the site as well as restructure the site. I did the information architecture, wireframes, and initial design concepts. The team brought the new tween-style to life. Together we created a CMS-friendly pattern library that producers could use to put together a show page.

ROLE

Art Direction, UX Design

TEAM

Margaret Mak, Visual Designer
Nicole Serrano, Visual Designer
Alex Herrera, Visual Designer